Contact Center as a Service & AI Agents: New momentum for service, sales, and marketing processes

Duration of webinar: approx. 30 minutes

Customer interactions are evolving rapidly—and so are expectations for marketing, sales, and service. Modern AI agents do more than answer queries: they analyze signals, make decisions, and automatically trigger next steps. This creates new potential: service teams are relieved, sales opportunities are identified earlier, and marketing becomes more personalized.

Using Dynamics 365 Contact Center as an example, this webinar shows how Contact Center as a Service (CCaaS) opens up new possibilities for integrated service, sales, and marketing processes. You will gain practical insights into how automation, omnichannel, and AI work together—and how the contact center serves as a central platform.

Contents of webinar on demand

• Use cases for marketing, sales, and service
• Insights into how AI agents can lighten the workload and automate routine tasks
• CCaaS as the foundation for integrated end-to-end processes across all teams
• Inspiration instead of a product demo: concrete ideas for service, sales, and marketing
• Why AI agents in the contact center go far beyond traditional chatbots